1. Account foundations
Fields, tags, custom values, pipelines and permissions: the structure that makes everything else reliable.
The same checklist our certified GHL developers use to audit accounts. Work through it in about 30 minutes and find the leaks that cost you leads: slow replies, broken workflows, emails in spam and missed reviews.
Every section is based on problems we find again and again when auditing GHL accounts.
Fields, tags, custom values, pipelines and permissions: the structure that makes everything else reliable.
Every lead source connected, instant replies, missed-call text back and follow-up that doesn't stop after one message.
Availability, confirmations, reminders and no-show recovery, because booked is good but attended is what pays.
Naming, overlapping triggers, re-entry settings, goal events and testing: how to stop duplicate and late-night messages.
Sending domains, SPF, DKIM, DMARC, warm-up, list hygiene and SMS registration, so messages actually arrive.
Review requests, dashboards that matter, documented integrations, two-factor authentication and access control.
Business owners use it to check their own setup. Agencies use it as a quality checklist for every client account. Either way, anything left unticked is a lead you could be winning.
Prefer we check it for you? Our free GHL audit reviews your account against this checklist and sends a prioritised action plan.